The Evolution from DDS to CEO

The business of dentistry is much more complex than it was just ten years ago. The margins are slimmer, the debt required is expanding, and the risk is higher. The entire financial model of dentistry has turned upside down. Payor sources, suppliers, lenders, and other companies and investors enjoy massive profit margins many times that of the average dental practice, and the gap will only continue to widen over time if we don’t adapt. A new type of dental leader, the Dental CEO, is emerging. Thinking like a CEO, and developing a strategy where working smarter, not harder becomes a reality will separate the truly successful dentists from the masses